AI that looks real
Neutrogena Skincare is renowned for its hydrating products. My creative direction uses a simple setup and lighting to put the product in the spotlight, emphasising water ripples, melting ice droplets, and hydration in the air. This approach highlights the effective yet gentle formulation of the Hydro Boost collection, focusing on its water-based formula, skin hydration, and plumping effects.
The creative direction for Dior focuses on capturing the perfume’s dual personality: the delicate, floral scent and the subtly dangerous, seductive allure. The concept showcases a playful interplay between snakes and flowers, gently wrapping around the bottle, highlighting both beauty and intrigue. Bright backgrounds contrasted with darker foreground elements enhance the whimsical, enchanting feel of the shots, creating a visual narrative that reflects the fragrance’s complexity.
The high-end organic brand Aesop is renowned for its minimalistic approach, creating products that prioritise safety and efficacy. The visual design emphasises clean compositions, showcasing products within setups inspired by natural elements while removing distractions, ensuring the product remains the central focus.
a glance to our work
