LunaT is a tea brand inspired by Persian tea culture, where tradition, craft, and sensory experience come together. The branding design started with an in-depth exploration of the founder’s vision, values, and creative approach to tea. Through conversations with the owner, I developed a strategic framework that reflects the history, aroma, color, and rituals of Persian tea, translating these elements into a cohesive visual identity.

The brand identity balances tradition with modernity, capturing the artistry of handcrafted tea and the emotional experience it creates. From typography and color palettes to packaging and digital media, every design decision celebrates the cultural richness of tea. The goal is to create a brand that not only looks beautiful but tells a story, evokes emotion, and connects deeply with tea lovers. (This project is still in design process)