Woven celebrates mindful craftsmanship, heritage, and sustainability through the art of Persian rug making. The branding focuses on organic forms and a deep connection with nature, reflecting the care, patience, and story woven into every piece.

Logo Design: The logo draws inspiration from the act of weaving itself, the yarn passing over and under the warp to create the fabric’s width and intricate patterns. Its flowy, organic typography further emphasises the craftsmanship and care embedded in each rug.

Brand Design: The visuals designed for the branding highlight the rugs in unexpected environments, creating a visual metaphor for their sustainable and earthy nature. By placing rugs in unusual settings, such as a beach, the product stands out while symbolising harmony with the natural world. The photography explores the tactile connection between body and material, featuring moments of walking, standing, and interacting with the rug, emphasizing its grounded, organic beauty.

Across all media, Woven’s identity tells a story of heritage, sustainability, and mindful craft, bringing the richness of Persian rug tradition into contemporary, visually striking narratives.


*Woven is an imagined brand.